As an Online Editor I was hired by Catch Group in November 2014 to launch blogging platforms to support the two major e-commerce sites of the group, catchoftheday.com.au and scoopon.com.au.
After consulting the major stakeholders of the sites, I worked alongside a digital agency to give creative direction on the style of content creation we wanted to produce. This lead to the re-launch of Catch Culture in February 2015 and the launch of Scoopon Life in January 2015.
Catch Culture focused on producing content that highlighted quality products from the site in a trendy way as well as producing funny, quirky and relatable content on tech and gaming, active lifestyle and style for the Australian Catch of the Day audience.
The most popular posts I produced for Catch Culture:
Scoopon Life is a travel and lifestyle based content blog focussing on providing quirky and cool tips for both local city audiences and a broader Australian audience.
Managing editorial calendars and producing content for these platforms was a creatively stimulating role which I believed I excelled at.
One of the most popular travel posts I produced for Scoopon Life on Jamala Wildlife Lodge:
Some other popular posts produced for Scoopon Life:
Working with the Scoopon team also lead to consulting with stakeholders about building a WordPress platform for a luxury travel brand, Atlas for which I created an external facing WordPress site to use as both a sales tool and content platform to establish an authoritative voice in the world of travel.