After being approached by the founder of Catch of the Day, I was asked to create a homewares themed blog to support the launch of a new homewares website from the Catch Group.

I took on this project during 2014 as a part-time contractor and created the ‘West Avenue Style Blog”.

Running this blog involved planning editorial content to tie in the West Avenue e-commerce site, produce daily articles on topics including but not limited to interior design, homewares, styling, recipes, industry interviews and behind the scenes content.

I also contributed to creating the West Avenue Pinterest and Instagram, working  alongside a social media team to grow a following for the blog.

During this 6-month project, I created 185 posts for the blog.

With permission from West Avenue, I have reproduced some of the best pieces of content from the West Avenue Blog:

Courtesy of Danielle Wales

EXPERT GUEST POSTS and Interviews:

• Melbourne Interior Designer Camilla Moulders
• West Avenue chats to Dani Wales
• 5 Tips For Creating the Perfect Bedroom with Mexsii
• The Power of Black and White with Amanda Bennett

Beetroot Risotto with Goat’s Cheese. Photo by Samantha Little

Recipes:

• Citrus Rhubarb Bundt Cake – Winter Baking
• Corn Fritters with Basil Pesto
• Beetroot Risotto with Goat’s Cheese
• Panko Crumbed Dory with Apple Spinach Salad
• Sweet Quesadillas

Style:

• Haymes Colour Forecast 2015
• Brosa
• Keith Brymer Jones
• Keep Cups
• Melbourne’s Sensory Lab
• Layer your bed in 5 steps

In 2015, Catch Group made the decision to stop work on the West Avenue Blog, and as I result I am no longer producing work for this project.

View the West Avenue Blog